Food warnings and recalls remembering readability in crisis communication

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Novak, Julie M. (VerfasserIn), Biskup, Paula
veröffentlicht:
2011
Teil von: , Erschienen in: Public relations journal, volume 5 / 2011, number 2, 11 p. [ISSN: 1942-4604]
Medientyp: Artikel, E-Artikel

Get it

Diese Ressource ist frei verfügbar.
weitere Informationen
Beschreibung: freier Zugang
Umfang: 11 p.
Sprache: Englisch
Teil von: , Erschienen in: Public relations journal, volume 5 / 2011, number 2, 11 p. [ISSN: 1942-4604]
Schlagwörter:
Kollektion: Datenbank Internetquellen
Inhaltsangabe

"The article by Dr. Novak and Ms. Biskup examines readability literacy levels for the crisis communication, food-related warnings and recalls, distributed by the Food and Drug Administration and United States Department of Agriculture. Readability measures were calculated for the food-related press releases disseminated on the agencies’ Web sites for the six month period of January through June 2008. The study’s results suggest the food-related warnings and recalls were written at reading levels above nearly half of the U.S. population. The article concludes that the high readability levels of the FDA and USDA written alerts about foodborne illnesses and outbreaks negatively influence message effectiveness. Although time constraints inherently affect crisis communication, readability measures can and should be remembered and used." [Information des Anbieters]

Literature review; Method; Results; Discussion; Conclusion