Gatekeeper or peacekeeper
the decision-making authority of public relations practitioners

"Dr. Ruth-McSwain’s article uses interviews and online focus groups using public relations practitioners that are designed to identify the decision making authority of those practitioners. The literary review assesses gate-keeping within a historical context and emphasizes the growing significance of the role. Results suggest that key themes were present when assessing the varying roles of public relations practitioners in gate-keeping. Additionally, an important finding revealed this significant dichotomy between the gate-keeping roles of public relations professionals based on the type of organization they represented." [Information des Anbieters]