Measuring public relations leadership in the trait approach
a second-order factor model in the dimension of self-dynamics

"This research authored by Dr. Juan Meng, Dr. Bruce K. Berger and William C. Heyman helps to develop measures of public relations leadership from the perspective of individual capabilities, called “Self-Dynamics.” By conducting an online survey collected from senior public relations executives, a structural equation modeling approach was used to assess the hypothetical hierarchical confirmatory model. The results indicated that public relations leaders’ self-attributes, visionary ability, and team collaboration ability are three key first-order factors at the individual level. The authors suggested implications for understanding the competitive preconditions an effective public relations leader should have for effective communication management." [Information des Anbieters]