An analysis of new communications media use in public relations results of a five-year trend study

Gespeichert in:

Bibliographische Detailangaben
Beteiligte: Wright, Donald K. (VerfasserIn), Hinson, Michelle Drifka
veröffentlicht:
2010
Teil von: , Erschienen in: Public relations journal, volume 4 / 2010, number 2, 27 p. [ISSN: 1942-4604]
Medientyp: Artikel, E-Artikel

Get it

Diese Ressource ist frei verfügbar.
weitere Informationen
Beschreibung: freier Zugang
Umfang: 27 p.
Sprache: Englisch
Teil von: , Erschienen in: Public relations journal, volume 4 / 2010, number 2, 27 p. [ISSN: 1942-4604]
Schlagwörter:
Kollektion: Datenbank Internetquellen
Inhaltsangabe

"The Wright-Hinson research reports on their fifth annual global empirical study of the impact that social media and other aspects of the new technologies are having on public relations practice. Results strongly suggest the new communications media are having a dramatic impact on public relations. As has been the case with each year of this trend study, results show considerably more agreement in some areas than was the case in previous years. This year’s study reports that 85 percent of the public relations practitioners surveyed believe new communications media have changed the way organizations communicate. Findings continue to suggest these changes are more prominent in external than internal communications. Results continue to show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical. Although most surveyed said that public relations practitioners should measure the impact new media are having on public relations campaigns, only a small number actually are conducting this kind of research." [Information des Anbieters]

Literature review; Different kinds of social media; An overview of our previous research; Purpose of the study; Method; Results; Summary;