Whose site is it anyway?
expectations of college web sites

"The article by Dr. McAllister-Spooner reports on an examination of college Web site preferences of high school students, parents/guardians of high school students, and high school guidance and admissions counselors suggests that offering dialogic Internet features could impact the likelihood of submitting applications. The findings also show that intuitive interface and useful information that generate return visits take precedence over flashy graphics, photos, and interactive features." [Information des Anbieters]