Writing change
affirmative action as a tool for newspaper transformation at the Durban post

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Bibliographische Detailangaben
Beteiligte: Leshin, Miriam (VerfasserIn)
veröffentlicht: 2010
Teil von: , Erschienen in: Global Media Journal: African Edition, volume 4 / 2010, number 1, pp. 51 - 72. [ISSN: 2073-2740]
Medientyp: Artikel, E-Artikel

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Beschreibung: freier Zugang
Umfang: 22 p.
Sprache: Englisch
Teil von: , Erschienen in: Global Media Journal: African Edition, volume 4 / 2010, number 1, pp. 51 - 72. [ISSN: 2073-2740]
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Kollektion: Datenbank Internetquellen
Inhaltsangabe

"This study explores the use of affirmative action as a tool for transformation in the mainstream English-language press in South Africa through a case study at The Durban Post. It seeks to understand the extent to which the newspaper has transformed its staff, coverage and readership in the eyes of its reporters and editors. Additionally, this paper investigates staff views on the implementation of affirmative action in their workspace and this policy’s potential to impact on transformation. Observation, interviews and document analysis were used for data collection. This study finds that though The Durban Post’s staff has transformed to some extent, the majority of staff members interviewed feel that the paper has yet to achieve significant transformation of coverage, readership and power structure, due to societal and internal systemic factors"[Information des Anbieters]

Abstract; key words; introduction; literature review; Background: The Durban Post; methods; findings; working environment; affirmative action as a concept; affirmative action as implemented at The Durban Post; transformation at The Durban Post; changes in content; Changes in readership; Changes in power structure; conclusion; about the author; references