Beteiligte: | |
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veröffentlicht: |
2012
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Teil von: |
, Erschienen in: Public relations journal, volume 6 / 2012, number 1, 21 p. [ISSN: 1942-4604]
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Medientyp: | Artikel, E-Artikel |
Beschreibung: | freier Zugang |
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Umfang: | 21 p. |
Sprache: | Englisch |
Teil von: |
, Erschienen in: Public relations journal, volume 6 / 2012, number 1, 21 p. [ISSN: 1942-4604]
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Schlagwörter: | |
Kollektion: | Datenbank Internetquellen |
"Dr. Tsetsura’s qualitative study seeks to understand a process of identity negotiation by female public relations practitioners in the workplace in transitional hyper-sexualized societies, such as Russia, where public relations is a relatively young field. Using a framework of positioning and concepts of multiple identity negotiation and body disciplining, the study reveals how female public relations practitioners in Russia engage in a constant process of securing their professional identities, specifically disciplining their bodies and controlling their physical presence. The results demonstrated that dress code self-enforcement helped to underscore the professionalism for female public relations practitioners." [Information des Anbieters] |
Literature review; Research questions; Methodology; Findings; Conclusion and recommendations for future studies |