A struggle for legitimacy Russian women secure their professional identities in public relations in a hyper-sexualized patriarchal workplace

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Bibliographische Detailangaben
Beteiligte: Tsetsura, Katerina (VerfasserIn)
veröffentlicht:
2012
Teil von: , Erschienen in: Public relations journal, volume 6 / 2012, number 1, 21 p. [ISSN: 1942-4604]
Medientyp: Artikel, E-Artikel

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Beschreibung: freier Zugang
Umfang: 21 p.
Sprache: Englisch
Teil von: , Erschienen in: Public relations journal, volume 6 / 2012, number 1, 21 p. [ISSN: 1942-4604]
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Kollektion: Datenbank Internetquellen
Inhaltsangabe

"Dr. Tsetsura’s qualitative study seeks to understand a process of identity negotiation by female public relations practitioners in the workplace in transitional hyper-sexualized societies, such as Russia, where public relations is a relatively young field. Using a framework of positioning and concepts of multiple identity negotiation and body disciplining, the study reveals how female public relations practitioners in Russia engage in a constant process of securing their professional identities, specifically disciplining their bodies and controlling their physical presence. The results demonstrated that dress code self-enforcement helped to underscore the professionalism for female public relations practitioners." [Information des Anbieters]

Literature review; Research questions; Methodology; Findings; Conclusion and recommendations for future studies