@book{ finc-80-20306, title = {Older celebrity versus non-celebrity television advertising: a Japanese perspective}, author = {Prieler, Michael and Kohlbacher, Florian and Hagiwara, Shigeru and Arima, Akie}, editor = {Kohlbacher, Florian}, editor = {Hagiwara, Shigeru}, editor = {Arima, Akie}, address = {Tokyo}, publisher = {}, year = {2010}, pages = {19}, language = {English}, note = {freier Zugang}, url = {http://www.mediacom.keio.ac.jp/publication/pdf2010/01_Michael%20PRIELER.pdf}, url = {https://katalog.adlr.link/Record/finc-80-20306} }