Cultivation or Resistance?
Testing Gender Perceptions of TV Viewers in Mexico

"This paper tested cultivation approach in Monterrey, Mexico. Specifically, the research question asks for the relationship between television exposure in the Monterrey metropolitan area and the social constructions about the women social distribution, vulnerability and stereotypes. The independents variables are quantity, type of program and origin of program on television exposure. Cultivation studies have been consistently supported in the USA, but they lack of evidence in Latin America. Data from a phone survey showed that television exposure impact is weak, suggesting that cultivation principles are hardly to extrapolate to audiences abroad from the USA." [Information des Anbieters]