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by Shostack, G. Lynn
published in Journal of Marketing (1987)
Article, E-Article Branding Facet Online
by Bruner, Gordon C.
published in Journal of Marketing (1990)
Article, E-Article Branding Facet Online
Article, E-Article Branding Facet Online
by Hunt, Shelby D.
published in Journal of Marketing (1983)
Article, E-Article Branding Facet Online
by Crawford, C. Merle
published in Journal of Marketing (1977)
Article, E-Article Branding Facet Online
by Baumol, W. J.
published in Journal of Marketing (1957)
Article, E-Article Branding Facet Online
by Judd, Robert C.
published in Journal of Marketing (1964)
Article, E-Article Branding Facet Online
by Wheatley, John J.
published in Journal of Marketing (1971)
Article, E-Article Branding Facet Online
by Bloch, Peter H.
published in Journal of Marketing (1995)
Article, E-Article Branding Facet Online
by Kelley, Eugene J.
published in Journal of Marketing (1958)
Article, E-Article Branding Facet Online
Article, E-Article Branding Facet Online