by American Academy of Advertising
published 1972

by Feng, Yang; Xie, Quan; Lou, Chen
published in Journal of Advertising (2019)

by Kitirattarkarn, Gauze P.; Araujo, Theo; Neijens, Peter
published in Journal of Advertising (2019)

by Schroll, Roland; Grohs, Reinhard
published in Journal of Advertising (2019)

by Ghaffari, Mahsa; Hackley, Chris; Lee, Zoe
published in Journal of Advertising (2019)

by Venmahavong, Tiffany; Yoon, Sukki; Kim, Kacy K.; Yoo, Chan Yun
published in Journal of Advertising (2019)

by Guo, Fu; Ye, Guoquan; Hudders, Liselot; Lv, Wei; Li, Mingming; Duffy, Vincent G.
published in Journal of Advertising (2019)

by Zhang, Yuli; Kwak, Hyokjin; Jeong, Haeyoung; Puzakova, Marina
published in Journal of Advertising (2019)

by El Hazzouri, Mohammed; Main, Kelley J.; Sinclair, Lisa
published in Journal of Advertising (2019)

by Grau, Stacy Landreth; Folse, Judith Anne Garretson
published in Journal of Advertising (2007)

by Lee, Mira; Faber, Ronald J.
published in Journal of Advertising (2007)

by Peters, Cara; Amato, Christie H.; Hollenbeck, Candice R.
published in Journal of Advertising (2007)

by De Pelsmacker, Patrick; Geuens, Maggie; Anckaert, Pascal
published in Journal of Advertising (2002)

by Banerjee, Subhabrata; Gulas, Charles S.; Iyer, Easwar
published in Journal of Advertising (1995)

by Stern, Barbara B.
published in Journal of Advertising (1992)

by Bakalash, Tomer; Riemer, Hila
published in Journal of Advertising (2013)

by Beltramini, Richard F.
published in Journal of Advertising (1988)

by Brunel, Frédéric F.; Nelson, Michelle R.
published in Journal of Advertising (2000)

by Zinkhan, George M.; Leigh, Thomas W.
published in Journal of Advertising (1999)

by Lawrence, Benjamin; Fournier, Susan; Brunel, Frédéric
published in Journal of Advertising (2013)