by Barnes, Beth E.
published in J. Mktg. Comm. (2001)
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by Jones, John Philip
published in J. Mktg. Comm. (2001)
Article, E-Article Branding Facet Online
Article, E-Article Branding Facet Online
by Yao, Song; Mela, Carl F.
published in Marketing Science (2008)
Article, E-Article Branding Facet Online