| Beteiligte: | |
|---|---|
| veröffentlicht: | Thousand Oaks, Calif, London SAGE c1999 |
| Medientyp: | Buch, E-Book |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising |
|---|---|
| Umfang: | Online Ressource (548 p.); ill. (some col.) |
| ISBN: |
9781452231440
9780761912392 |
| Ausgabe: | Online-Ausg. |
| Sprache: | Englisch |
| Schlagwörter: | |
| Weitere Ausgaben: | The advertising business: operations, creativity, media planning, integrated communications |
| Kollektion: | Verbunddaten SWB |
The contributors to this volume are a mixture of academics and professionals from around the world. They address agency operation, creativity, media planning, operations and speciality advertising |