APA Citation

Jones, J P. Fables, fashions, and facts about advertising: A study of 28 enduring myths(Online-Ausg.). Thousand Oaks, Calif: SAGE.

ISBD Citation

Fables, fashions, and facts about advertising : A study of 28 enduring myths / John Philip Jones . — Online-Ausg.. — Thousand Oaks, Calif : SAGE. — Online Ressource (xvii, 310 p.). — ISBN 9781452204611, 9780761927990

MLA Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths.Online-Ausg.Thousand Oaks, Calif: SAGE.

Remember to check citations for accuracy before including them in your work.