| Beteiligte: | |
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| veröffentlicht: | Thousand Oaks, Calif, London SAGE c1999 |
| Medientyp: | Buch, E-Book |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts |
|---|---|
| Umfang: | Online Ressource (394 p.); ill |
| ISBN: |
9781452231396
9780761912439 |
| Ausgabe: | Online-Ausg. |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | Verbunddaten SWB |
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts |