How to use advertising to build strong brands

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Bibliographic Details
Authors and Corporations: Jones, John Philip (Other)
published: Thousand Oaks, Calif, London SAGE c1999
Media Type: Book, E-Book

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further information
Item Description: Includes bibliographical references and index. - Description based on print version record
This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts
Physical Description: Online Ressource (394 p.); ill
ISBN: 9781452231396
9780761912439
Edition: Online-Ausg.
Language: English
Subjects:
Advertising > Brand name products
Brand name products
Advertising ; Brand name products
Collection: Verbunddaten SWB
Table of Contents

This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts