Eastman, S T. (2002). Promotion and marketing for broadcasting, cable and the web(4. ed.). Boston [u.a.]: Focal Pr.
ISBD CitationPromotion and marketing for broadcasting, cable and the web / ed. by Susan Tyler Eastman, .. . — 4. ed.. — Boston [u.a.] : Focal Pr, 2002. — XIII, 274 S.; Ill., graph. Darst. — ISBN 024080497X
MLA CitationEastman, Susan Tyler. Promotion and Marketing for Broadcasting, Cable and the Web.4. ed.Boston [u.a.]: Focal Pr, 2002.
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