When ads work
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Bibliographic Details
Authors and Corporations: Jones, John Philip (Author)
published: Armonk, NY, London Sharpe c2007
Media Type: Book, E-Book

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further information
Item Description: Includes bibliographical references and index
Physical Description: XIX, 209 S.; graph. Darst; 24cm
ISBN: 0765617382
9780765617385
9780765617392
0765617390
Edition: 2. ed.
Language: English
Subjects:
Advertising > Case studies
Sales promotion > Case studies
Collection: Verbunddaten SWB