What's in a brand?
building brand equity through advertising

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Bibliographic Details
Authors and Corporations: Jones, John Philip (Author)
published: New Delhi [u.a.] Tata McGraw-Hill Publ. Comp. 1998
Media Type: Book, E-Book

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Physical Description: XXIII, 335 S.; graph. Darst
ISBN: 0074632019
9780074632017
Edition: 2. repr.
Language: English
Collection: Verbunddaten SWB