Tactical transparency
how leaders can leverage social media to maximize value and build their brand

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Bibliographic Details
Authors and Corporations: Holtz, Shel (Author), Havens, John C. (Author), International Association of Business Communicators (Other)
published: San Francisco, CA Jossey-Bass 2009
Media Type: Book, E-Book

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further information
Item Description: Includes bibliographical references and index
Physical Description: XIV, 297 S.
ISBN: 9780470293706
0470293705
Edition: 1. ed.
Language: English
Subjects:
Customer relations > Management
Social media
Interactive marketing
Business communication > Blogs
Internet marketing > Management
Unternehmen
Management
Transparenz
Kommunikation
Marketing
Collection: Verbunddaten SWB