Varey, R J. (2002). Marketing communication: Principles and practice(1. publ.). London [u.a.]: Routledge.
ISBD CitationMarketing communication : Principles and practice / Richard J. Varey . — 1. publ.. — London [u.a.] : Routledge, 2002. — XXV, 389 S.; graph. Darst. — ISBN 0415230403, 041523039X
MLA CitationVarey, Richard J. Marketing Communication: Principles and Practice.1. publ.London [u.a.]: Routledge, 2002.
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