Advertising theory

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Bibliographic Details
Authors and Corporations: Rodgers, Shelly (Editor), Thorson, Esther (Editor)
published: New York, London Routledge, Taylor & Francis Group 2019
Part of: Routledge communication series
Media Type: Book, E-Book

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further information
Item Description: Previous edition: 2012
Includes bibliographical references and index
Physical Description: xx, 548 Seiten; Diagramme; 23 cm
ISBN: 9780815382492
9780815382508
0815382502
0815382499
Edition: Second edition
Language: English
Part of: Routledge communication series
Subjects:
Werbung
Werbewirkung
Theorie
Advertising
Erscheint auch als: Advertising theory, Second edition, New York : Routledge, Taylor & Francis Group, 2019, 1 Online-Ressource (xx, 548 Seiten)
Other Editions: Advertising theory
Other Editions: Advertising theory
Other Editions: Advertising theory
Other Editions: Advertising theory
Collection: Verbunddaten SWB