Authors and Corporations: | |
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published: | New York, London Routledge, Taylor & Francis Group 2019 |
Part of: |
Routledge focus
Global media giants |
Media Type: | Book, E-Book |
Item Description: | Includes bibliographical references and index |
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Physical Description: | 118 Seiten; Diagramme |
ISBN: |
9780367197346
0367197340 |
Language: | English |
Part of: |
Routledge focus
Global media giants |
Subjects: | |
Erscheint auch als: | Lee, Micky, Alphabet, New York : Routledge, Taylor $ Francis Group, 2019, 1 Online-Ressource (118 Seiten) |
Erscheint auch als: | Lee, Micky, Alphabet, New York : Routledge, Taylor & Francis Group, 2019, 1 Online-Ressource (118 Seiten) |
Other Editions: | Alphabet: the becoming of Google |
Collection: | Verbunddaten SWB |
History -- Economic profile -- Political profile -- Cultural profile. "Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving car. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet"-- |