Advertising theory

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Bibliographic Details
Authors and Corporations: Rodgers, Shelly (Editor), Thorson, Esther (Editor)
published: New York, London Routledge, Taylor & Francis Group 2019
Part of: Routledge communication series
Media Type: Book, E-Book

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further information
Physical Description: 1 Online-Ressource (xx, 548 Seiten); Diagramme
DOI: 10.4324/9781351208314
ISBN: 9781351208314
1351208314
9781351208307
1351208306
9781351208291
1351208292
9781351208284
1351208284
Edition: Second edition
Language: English
Part of: Routledge communication series
Subjects:
Werbung
Werbewirkung
Theorie
Advertising
BUSINESS & ECONOMICS / Advertising & Promotion ; bisacsh
LANGUAGE ARTS & DISCIPLINES / Communication ; bisacsh
BUSINESS & ECONOMICS / Advertising & Promotion
LANGUAGE ARTS & DISCIPLINES / Communication
Erscheint auch als: Advertising theory, Second edition, New York : Routledge, Taylor & Francis Group, 2019, xx, 548 Seiten
Collection: Verbunddaten SWB