| Beteiligte: | |
|---|---|
| veröffentlicht: | Milton Taylor & Francis Group 2022 ©2022 |
| Teil von: |
Absolute Essentials of Business and Economics Ser.
|
| Medientyp: | Buch, E-Book |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
|---|---|
| Umfang: | 1 online resource (97 pages) |
| ISBN: |
9781000609615
|
| Sprache: | Englisch |
| Teil von: |
Absolute Essentials of Business and Economics Ser.
|
| Schlagwörter: | |
| Kollektion: | Verbunddaten SWB |
Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index. |