Absolute Essentials of Advertising

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Bibliographic Details
Authors and Corporations: Turnbull, Sarah (Author)
published: Milton Taylor & Francis Group 2022
©2022
Part of: Absolute Essentials of Business and Economics Ser.
Media Type: Book, E-Book

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further information
Item Description: Description based on publisher supplied metadata and other sources
Physical Description: 1 online resource (97 pages)
ISBN: 9781000609615
Language: English
Part of: Absolute Essentials of Business and Economics Ser.
Subjects:
Advertising
Electronic books
Collection: Verbunddaten SWB
Table of Contents

Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index.