Beteiligte: | , |
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veröffentlicht: | Boca Raton, London, New York CRC Press, Taylor & Francis Group 2022 |
Medientyp: | Buch, E-Book |
Beschreibung: | Description based on publisher supplied metadata and other sources |
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Umfang: | 1 Online-Ressource (vi, 286 Seiten) |
ISBN: |
9781000615609
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Ausgabe: | First edition |
Sprache: | Englisch |
Schlagwörter: | |
Erscheint auch als: | Innovations and social media analytics in a digital society, Boca Raton : CRC Press, 2021, pages cm |
Kollektion: | Verbunddaten SWB |
Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. Social Media Innovations in Digital Society -- 2. Social Media Analytics and Innovation in a Digital Society: A Literature Review -- 3. Social Learning Analytics in Education: A Literature Review -- 4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000-2020 Period -- 5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study -- 6. Social Analytics and Information Technology -- 7. Personal Brand Management using Conceptual Assessment Model -- 8. Social Media Analytics in Digital Marketing -- 9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal -- 10. The Impact of the Pandemic on a Five-star Hotel's Digital Revival -- 11. Social Networks Mediated by the Internet and Health Care -- 12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry -- 13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation -- 14. Understanding the Impact of TikTok: A Study of TikTok's Strategy and Its Impact on Users' Lives -- Index. |