| Authors and Corporations: | |
|---|---|
| published: | London SAGE Publications 1998 Online-Ausg.. 2010 |
| Part of: |
Mass
|
| Media Type: | Book, E-Book |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | Online-Ressource (248 p); ill |
| ISBN: |
0803977026
9780803977020 |
| Language: | English |
| Part of: |
Mass
|
| Subjects: | |
| Other Editions: | The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis |
| Other Editions: | The circuit of mass communication: media strategies, representation and audience reception in the AIDS crisis |
| Print version: | The Circuit of Mass Communication : Media Strategies, Representation and Audience Reception in the AIDS Crisis |
| Collection: | Verbunddaten SWB |
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication rev |
| Cover ; Table of Contents ; 1 - Introduction ; 2 - The AIDS Public Education Campaign, 1986 -90; 3 - News Variations ; 4 - AIDS and Television News ; 5 - AIDS on Television: Form, Fact and Fiction ; 6 - Sourcing AIDS News ; 7 - Producing AIDS News ; 8 - Media Impact on Public Beliefs about AIDS ; 9 - Resisting the Message: The Extent and Limits of Media Influence ; 10 - AIDS, the Policy Process and Moral Panics ; 11 - Conclusion ; Appendix: A Note on Method and Sample ; References ; Index |