| Beteiligte: | , |
|---|---|
| veröffentlicht: | London [u.a.] Routledge 2013 |
| Medientyp: | Buch, E-Book |
| Umfang: | VIII, 164 S.; graph. Darst; 24 cm |
|---|---|
| ISBN: |
041566795X
0415667941 9780415667951 9780415667944 |
| Sprache: | Englisch |
| Schlagwörter: | |
| Kollektion: | Verbunddaten SWB |
The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge |
| Introduction -- The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge. |