Digital advertising
theory and research

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Bibliographic Details
Authors and Corporations: Rodgers, Shelly (Editor), Thorson, Esther (Editor)
published: New York, London Routledge, Taylor & Francis Group 2017
Media Type: Book, E-Book

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Item Description: Enthält 29 Beiträge
Includes bibliographical references and index
Physical Description: xxviii, 465 Seiten; Illustrationen; 23 cm
ISBN: 1138654450
9781138654426
9781138654457
1138654426
Edition: Third edition
Language: English
Subjects:
Mobile Marketing
Online-Marketing
Werbewirkung
Social Web
Internetnutzung
Konsumentenverhalten
Branchenentwicklung
Internet advertising
Erscheint auch als: Digital advertising, Third edition, New York : Routledge, Taylor & Francis Group, 2017, 1 Online-Ressource (496 pages)
Erscheint auch als: Digital advertising, Third edition, New York : Routledge, 2017, 1 Online-Ressource (xxviii, 465 Seiten)
Erscheint auch als: Digital advertising, Third edition., New York, N.Y. : Routledge,, 2017, 1 online resource (xxviii, 465 pages)
Other Editions: Digital advertising: theory and research
Collection: Verbunddaten SWB