APA Citation

Rodgers, S. (2012). Advertising theory(1. ed.). New York, NY: Routledge.

ISBD Citation

Advertising theory / edited by Shelly Rodgers .. . — 1. ed.. — New York, NY : Routledge, 2012. — 1 Online-Ressource (xxix, 614 p.). — ISBN 9780203149546, 9780415886611, 9780415886628, 9781136514876

MLA Citation

Rodgers, Shelly. Advertising Theory.1. ed.New York, NY: Routledge, 2012.

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