Hedonic Consumer Decision Making And Implications For The Marketing Of Media Goods

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Bibliographic Details
Authors and Corporations: Henning, Victor (Author), Hennig-Thurau, Thorsten (Degree supervisor)
published: Weimar Professur Marketing und Medien 2010
Media Type: Book, E-Book

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further information
Physical Description: Online-Ressource
Dissertation Note: Dissertation, Weimar, Bauhaus-Universität Weimar, 2010
Language: English
Subjects:
Gefühl
Entscheidungsverhalten
Verbraucherverhalten
Marketing
Emotion
Decision Making
Hedonic Consumption
Media Goods
Hochschulschrift
Erscheint auch als: Henning, Victor, Hedonic consumer decision making and implications for the marketing of media goods, III, 155 Bl., Ill., graph. Darst.
Collection: Diss online