Bianchi, A. (2021). Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth. Taylor & Francis Ltd.

Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth / Anna Bianchi, PhD, is an experienced marketing professional. For over 13 years she has been developing and implementing marketing communication strategies of global brands working in both a marketing department and an advertising agency in Poland, Italy and the U.S. As an international expert in digital and social media marketing, as well as the marketing communications of luxury brands, she led some of the award-winning projects. Her academic research and publications are focused on social media and word of mouth. She is a business consultant and trainer holding lectures on innovative marketing communications for both university students and marketing professionals . — : Taylor & Francis Ltd, 2021. — 182; 49 Illustrationen, Oxford; 234 x 155 x 15. — ISBN 9780367646226

Bianchi, Anna. Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth.Taylor & Francis Ltd, 2021.