Kucuk, S U. (2019). Brand Hate: Navigating Consumer Negativity in the Digital World. Springer International Publishing.

Brand Hate : Navigating Consumer Negativity in the Digital World / S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 "Citation of Excellence" award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals . — : Springer International Publishing, 2019. — 212; Paperback; 148 x 210 x 12. — ISBN 9783030131098

Kucuk, S. Umit. Brand Hate: Navigating Consumer Negativity in the Digital World.Springer International Publishing, 2019.