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| veröffentlicht: | Springer International Publishing 2022 |
| Medientyp: | Buch, E-Book |
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| Umfang: | 164; Paperback; 155 x 235 x 10 |
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| ISBN: |
9783030676445
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| Kollektion: | PDA Print VUB |
| "There will never be a Newsroom." - The discussion.- Part I: Theoretical basics.- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value.- The journalistic Newsroom as a blueprint for corporate communications.- The Corporate Newsroom model.- Strategic Content Marketing in the Corporate Newsroom.- Efficiency and effectiveness: Controlling in the Corporate Newsroom.- The dissemination of Corporate Newsrooms in practice: empirical studies.- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub.- Part II: Case studies.- Case study DATEV: The introduction of a Corporate Newsroom as a change project.- Case study Dutch National Police: Building trust with a Corporate Newsroom.- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom.- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation.- The Authors. |