Bug, P. (2020). Fashion and Film: Moving Images and Consumer Behavior. Springer Nature Singapore.

Fashion and Film : Moving Images and Consumer Behavior / Peter Bug is a professor of Fashion Marketing at Reutlingen University in Germany since 2000 and founding dean of the B.Sc. program International Fashion Retail since 2010. 2005 he lectured the Marketing and Marketing Research courses as full professor for one semester at the College of Business at Valparaiso University, IN, USA. Before his university time he worked as sales forecasting consultant for numerous mainly European-based fashion and textiles companies like adidas France and adidas Headquarters, Germany. He gained additional consultancy and teaching experience outside Europe in USA, China, Peru, and Morocco.§ §Julia Helwig studied B.Sc. International Fashion Retail and M.Sc. Textile Chain Research at Reutlingen University. As a student, she went for an abroad semester to study at Udayana University in Indonesia and worked for two years in Digital Business and Multichannel with Breuninger, a leading German fashion retailer, and with Häberleinand Mauerer for her intern semester. After completing her studies, she works now with Porsche Design Group as E-Commerce Specialist. § . — : Springer Nature Singapore, 2020. — 320; Paperback; 155 x 235 x 17. — ISBN 9789811395444

Bug, Peter. Fashion and Film: Moving Images and Consumer Behavior.Springer Nature Singapore, 2020.