| Authors and Corporations: | |
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| published: | Durham : Duke University Press, 2012. ©2012. |
| Media Type: | Book, E-Book |
| Physical Description: | 1 online resource (324 pages) |
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| ISBN: |
9780822393771
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| Edition: | 1st ed. |
| Language: | English |
| Subjects: | |
| Print version:: | Acland, Charles R., Swift Viewing, Durham : Duke University Press,c2012 |
| Collection: | E-Books adlr |
Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasnt kept the concept from having a long afterlife in the popular imagination. |
| Intro Contents List of Illustrations Acknowledgments Prologue: Black Magic on Mars One: Subliminal Communication as Vernacular Media Critique Two: Mind, Media, and Remote Control Three: The Swift View Four: Mind-Probing Admen Five: Crossing the Popular Threshold Six: The Hidden and the Overload Seven: From Mass Brainwashing to Rapid Mass Learning Eight: Textual Strategies for Media Saturation Nine: Critical Reasoning in a Cluttered Age Notes Bibliography Index. |