| Beteiligte: | , |
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| veröffentlicht: | Cambridge : Cambridge University Press, 1999. ©1999. |
| Medientyp: | Buch, E-Book |
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| Umfang: | 1 online resource (283 pages) |
|---|---|
| ISBN: |
9780511152054
|
| Ausgabe: | 1st ed. |
| Sprache: | Englisch |
| Schlagwörter: | |
| Print version:: | Shanahan, James, Television and Its Viewers, Cambridge : Cambridge University Press,c1999 |
| Kollektion: | E-Books adlr |
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. |
| Cover Half-title Title Copyright Contents Figures Tables Foreword by George Gerbner What Do We Know? 1 Origins Cultivation analysis as a field of research The Cultural Indicators Project Historical Context The Development of Cultivation Theory Cultivation as a Theory of Social Control 2 Methods of Cultivation: Assumptions and Rationale Prelude to Cultivation Analysis: a Whole New Medium A Thumbnail Sketch of Cultivation Methodology Counting Messages How is Cultivation Measured? What Counts as Cultivation? The Bucket, not the Drops (or: the Messages are the Message) Cultivation and Causality: Chickens and Eggs The Actively Passive Audience 3 Methods of Cultivation and Early Empirical Work Overview The Problem of Television and Violence Enter Cultivation Message Systems, Violence Indices, and other Assessments: Gerbner's Geiger Counter for the Television Background First Results 4 Criticisms A "Humanistic" Critique A Challenge from Britain Spuriousness or Specification? Measurement Artifacts The Early 1980s The "Non-Linearity" of Cultivation Patterns Where Cultivation Stood 5 Advancements in Cultivation Research Advancing Cultivation Mainstreaming and its Implications The Politics of the Mainstream Television and the Margins The Marginalized Majority: Sex-Role Traditionalism More Ideology Religion, Science, Environment Where Does This Get Us? 6 The Bigger Picture What is Meta-Analysis, Anyway? Some Descriptive Data from Cultivation Theory Effect Size and Variance within the Sample Meta-analysis of Cultivation Findings Moderators Study Characteristics Control Summary 7 Mediation, Mainstreaming and Social Change "Third Variables" and Cultivation. Submitting Mainstreaming to Logical Tests Testing the Hypotheses Mainstreaming for Whom? Crime and Violence What it Means Cultivation and Social Change Conclusions and Questions 8 How does Cultivation "Work," Anyway? Tests of Cognitive Models Perceived Reality Memory Peeking Inside the Box? How do Stories Work? 9 Cultivation and the New Media "Old" New Media More Channels, Fewer Voices "New" New Media "InterTV" Cultivation Research with the New Media Conclusion 10 Test Pattern Cultivation's Narrative Does the Story End? The Cultural Environment Movement Article 1 Respect Article 2 Freedom Article 3 Access Article 4 Independence Article 5 Literacy Article 6 Protection of journalists Article 7 Right of reply and redress Article 8 Cultural identity Article 9 Diversity of languages Article 10 Participation in policy-making Article 11 Children's rights Article 12 Cyberspace Article 13 Privacy Article 14 Harm Article 15 Justice Article 16 Consumption Article 17 Accountability Article 18 Implementation Old Wine, New Bottles Cultivation in 2010, and Beyond? Methodological Appendix Study Selection Data Cumulation Further Reductions and Modifications Instrument Notes on the GSS Final Note References Index. |