The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis.

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Bibliographic Details
Authors and Corporations: Miller, David, Kitzinger, Jenny, Beharrell, Peter
published: London : SAGE Publications, Limited, 1998.
©1998.
Part of: Mass
Media Type: Book, E-Book

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further information
Physical Description: 1 online resource (257 pages)
ISBN: 9780857025944
Edition: 1st ed.
Language: English
Part of: Mass
Subjects:
Print version:: Miller, David, The Circuit of Mass Communication, London : SAGE Publications, Limited,c1998
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Collection: E-Books adlr
Table of Contents

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Cover
Table of Contents
1 - Introduction
2 - The AIDS Public Education Campaign, 1986 -90
3 - News Variations
4 - AIDS and Television News
5 - AIDS on Television: Form, Fact and Fiction
6 - Sourcing AIDS News
7 - Producing AIDS News
8 - Media Impact on Public Beliefs about AIDS
9 - Resisting the Message: The Extent and Limits of Media Influence
10 - AIDS, the Policy Process and Moral Panics
11 - Conclusion
Appendix: A Note on Method and Sample
References
Index.