Advertising Organizations and Publications
A Resource Guide.

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Bibliographische Detailangaben
Beteiligte: Jones, John Philip
veröffentlicht: Thousand Oaks : SAGE Publications, Incorporated, 2000.
©2001.
Medientyp: Buch, E-Book

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weitere Informationen
Umfang: 1 online resource (366 pages)
ISBN: 9781452221861
Ausgabe: 1st ed.
Sprache: Englisch
Schlagwörter:
Advertising > United States.
Advertising.
Electronic books.
Print version:: Jones, John Philip, Advertising Organizations and Publications, Thousand Oaks : SAGE Publications, Incorporated,c2000
Kollektion: E-Books adlr
Inhaltsangabe

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.
Cover
Contents
Subliminal" Advertising
Introduction
Part I - Advertising Organizations
Chapter 1 - Advertising Archives-The University of Illinois
Chapter 2 - Advertising Archives-Other Collections
Chapter 3 - The Advertising Association (AA) (United Kingdom)
Chapter 4 - The Advertising Council
Chapter 5 - The Advertising Educational Foundation (AEF)
Chapter 6 - The Advertising Federation of Australia (AFA)
Chapter 7 - Advertising Industry Awards
Chapter 8 - The Advertising Research Foundation (ARF)
Chapter 9 - Advertising Seminars International (asi)
Chapter 10 - The American Academy of Advertising (AAA)
Chapter 11 - The American Advertising Federation (AAF) and the Advertising Hall of Fame
Chapter 12 - The American Association of Advertising Agencies (AAAA)
Chapter 13 - The American Marketing Association (ΑΜΑ)
Chapter 14 - Arcature (formerly the Coalition for Brand Equity)
Chapter 15 - The Association of National Advertisers (ANA)
Chapter 16 - The Audit Bureau of Circulations (ABC)
Chapter 17 - British Design and Art Direction (D&amp
AD)
Chapter 18 - The Children's Advertising Review Unit (CARU)
Chapter 19 - Competitive Media Reporting (CMR)
Chapter 20 - The Council for Marketing and Opinion Research (CMOR)
Chapter 21 - The Council of American Survey Research Organizations (CASRO)
Chapter 22 - Cox Direct-Annual Surveys of Promotional Practices
Chapter 23 - The Direct Marketing Association (DMA)
Chapter 24 - The Direct Marketing Educational Foundation (DMEF)
Chapter 25 - The European Association of Advertising Agencies (EAAA)
Chapter 26 - The European Society for Opinion and Marketing Research (ESOMAR)
Chapter 27 - The Federal Trade Commission and How It Regulates Advertising
Chapter 28 - The Free-Standing Insert (FSI) Council.
Chapter 29 - Genootschap Voor Reclame (GVR)
Chapter 30 - Gesamtverband Werbeagenturen (GWA)
Chapter 31 - The History of Advertising Trust Archive (HAT) (United Kingdom)
Chapter 32 - The Incorporated Society of British Advertisers (ISBA)
Chapter 33 - Institut de Recherches et d'Etudes Publicitaires (IREP)
Chapter 34 - The Institute of Canadian Advertising (ICA)
Chapter 35 - The Institute of Practitioners in Advertising (IPA)
Chapter 36 - The International Advertising Association (IAA)
Chapter 37 - The International Advertising Festival, Cannes
Chapter 38 - The International Federation of Periodical Publishers (FIPP)
Chapter 39 - The International Radio &amp
Television Society Foundation (IRTS)
Chapter 40 - The Internet Advertising Bureau (IAB)
Chapter 41 - The Magazine Publishers of America (MPA)
Chapter 42 - The Marketing Science Institute (MSI)
Chapter 43 - The Marketing Society (United Kingdom)
Chapter 44 - The Market Research Council
Chapter 45 - The Market Research Society (MRS) (United Kingdom)
Chapter 46 - The Market Research Society of Australia (MRSA)
Chapter 47 - The Media Research Club of Chicago (MRCC)
Chapter 48 - The National Advertising Division, National Advertising Review Board, and the Self-Regulation of Advertising
Chapter 49 - The National Association of Broadcasters (NAB)
Chapter 50 - The National Newspaper Association (NNA)
Chapter 51 - The New Products Showcase and Learning Center (NPSLC)
Chapter 52 - The Newspaper Association of America (NAA)
Chapter 53 - The One Club for Art and Copy
Chapter 54 - The Outdoor Advertising Association of America (OAAA)
Chapter 55 - The Partnership for a Drug-Free America (PDFA)
Chapter 56 - The Point-of-Purchase Advertising Institute (POPAI)
Chapter 57 - The Promotional Products Association International (PPAI).
Chapter 58 - The Promotion Marketing Association (PMA)
Chapter 59 - The Radio Advertising Bureau (RAB)
Chapter 60 - The Second Wind Advertising Agency Network
Chapter 61 - The State Advertising Coalition
Chapter 62 - The Television Bureau of Advertising (TVB)
Chapter 63 - The Traffic Audit Bureau for Media Measurement (TAB)
Chapter 64 - The World Federation of Advertisers (WFA)
Chapter 65 - The Yellow Pages Publishers Association (YPPA)
Part II - Advertising Publications
Chapter 66 - Admap
Chapter 67 - Advertising Age
Chapter 68 - Adweek Magazines
Chapter 69 - American Demographics (AD)
Chapter 70 - Campaign
Chapter 71 - Commercial Communications
Chapter 72 - The Integrated Marketing Communication Research Journal
Chapter 73 - Interactive Marketing (United Kingdom)
Chapter 74 - International Journal of Advertising ( IJOA )
Chapter 75 - Journal of Marketing Communications (JMC)
Chapter 76 - Market Leader
Chapter 77 - Advertising Organizations That Publish Journals: United States
Chapter 78 - Advertising Organizations That Publish Journals: International
Part III - Postlude
Chapter 79 - The Founding Fathers
About the Contributors.