Jones, J P. (1999). The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications. Thousand Oaks: SAGE Publications, Incorporated.
ISBD CitationThe Advertising Business : Operations, Creativity, Media Planning, Integrated Communications . — Thousand Oaks : SAGE Publications, Incorporated, 1999. — 1 online resource (561 pages). — ISBN 9781452264646
MLA CitationJones, John Philip. The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications.Thousand Oaks: SAGE Publications, Incorporated, 1999.
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