| Authors and Corporations: | |
|---|---|
| In: | Journal of Brand Management, 1, 1994, 6, p. 337-347 |
| published: |
Springer Science and Business Media LLC
|
| Media Type: | Article, E-Article |
| Physical Description: | 337-347 |
|---|---|
| ISSN: |
1350-231X
1479-1803 |
| DOI: | 10.1057/bm.1994.17 |
| published in: | Journal of Brand Management |
| Language: | English |
| Subjects: | |
| Collection: | Springer Science and Business Media LLC (CrossRef) |