APA Citation

Hawkes, P.(1996). Customer loyalty programmes — are they right for you?Journal of Brand Management, 3(4), 217-225. doi:10.1057/bm.1996.2

MLA Citation

Hawkes, Paul. "Customer Loyalty Programmes — Are They Right for You?" Journal of Brand Management, 3.4 ( 1996 ): 217-225.

Remember to check citations for accuracy before including them in your work.