| Authors and Corporations: | , |
|---|---|
| In: | Journal of Brand Management, 6, 1998, 2, p. 91-98 |
| published: |
Springer Science and Business Media LLC
|
| Media Type: | Article, E-Article |
| Physical Description: | 91-98 |
|---|---|
| ISSN: |
1350-231X
1479-1803 |
| DOI: | 10.1057/bm.1998.50 |
| published in: | Journal of Brand Management |
| Language: | English |
| Subjects: | |
| Collection: | Springer Science and Business Media LLC (CrossRef) |