Burmann, C.(2009). Key determinants of internal brand management success: An exploratory empirical analysis. Journal of Brand Management, 16(4), 264-284. doi:10.1057/bm.2008.6
MLA CitationBurmann, Christoph. "Key Determinants of Internal Brand Management Success: An Exploratory Empirical Analysis". Journal of Brand Management, 16.4 ( 2009 ): 264-284.
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