Key determinants of internal brand management success: An exploratory empirical analysis

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Bibliographic Details
Authors and Corporations: Burmann, Christoph, Zeplin, Sabrina, Riley, Nicola
In: Journal of Brand Management, 16, 2009, 4, p. 264-284
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 264-284
ISSN: 1350-231X
1479-1803
DOI: 10.1057/bm.2008.6
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)