Cause-related marketing: Building the corporate image while supporting worthwhile causes

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Bibliographic Details
Authors and Corporations: Demetriou, Marlen, Papasolomou, Ioanna, Vrontis, Demetris
In: Journal of Brand Management, 17, 2010, 4, p. 266-278
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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Physical Description: 266-278
ISSN: 1350-231X
1479-1803
DOI: 10.1057/bm.2009.9
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)