The current state and future of brand experience

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Bibliographic Details
Authors and Corporations: Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia
In: Journal of Brand Management, 21, 2014, 9, p. 727-733
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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Physical Description: 727-733
ISSN: 1479-1803
1350-231X
DOI: 10.1057/bm.2014.34
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)