Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs

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Bibliographic Details
Authors and Corporations: Schade, Michael, Piehler, Rico, Burmann, Christoph
In: Journal of Brand Management, 21, 2014, 7-8, p. 650-663
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 650-663
ISSN: 1479-1803
1350-231X
DOI: 10.1057/bm.2014.36
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)