Romani, S.(2015). The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism. Journal of Brand Management, 22(8), 658-672. doi:10.1057/bm.2015.38
MLA CitationRomani, Simona. "The Revenge of the Consumer! How Brand Moral Violations Lead to Consumer Anti-brand Activism". Journal of Brand Management, 22.8 ( 2015 ): 658-672.
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